This advertisement seen here, like the one I see on my way home from work very much demands the attention of all those who are around it. It is very unlike most advertisements in that it is 3D. Not only that, but it brings entertainment value because the cow is really trying to push people to buy Chick-Fil-A so they will not be eating beef and therefore the cow.
This particular advertisement is seen at the Atlanta Braves ballpark. Chick-Fil-A being a southern fast food chain makes advertising at a southern ballpark full of thousands of people a prime place to advertise for their company.
Here they are trying to get Atlanta Braves fans to go out and buy Chick-Fil-A. They are targeting those fans particularly by having the cow hold a sign like a typical fan would during the game say "Du the chop eat the Chikin." The chop is what the crowd does during the game to help cheer for the Braves. Also the cow is wearing a Braves hat which makes the fans happy that the cow and therefore Chick-Fil-A cheering for the Braves.
With their advertising campaign being so unique, it really leaves a lasting impression by those who are at the ballpark and see the cow or those like me driving home from work.
No comments:
Post a Comment