Saturday, June 18, 2011

Chick-Fil-A

In my time living in Memphis, TN I have come across some crazy advertisements. The ones that I typically find the most entertaining are Chick-Fil-A. Wow is their food incredible, but also they have pretty funny and outside the box advertising. Here is a picture of a not out of the ordinary advertisement for Chick-Fil-A.



Chick-Fil-A uses the cow in their advertisements and is typically a 3D advertisement. On my way home from work I see a Chick-Fil-A billboard with the cow coming out of the billboard like how there is this 3D cow advertising for Chick-Fil-A.

This advertisement seen here, like the one I see on my way home from work very much demands the attention of all those who are around it. It is very unlike most advertisements in that it is 3D. Not only that, but it brings entertainment value because the cow is really trying to push people to buy Chick-Fil-A so they will not be eating beef and therefore the cow.

This particular advertisement is seen at the Atlanta Braves ballpark. Chick-Fil-A being a southern fast food chain makes advertising at a southern ballpark full of thousands of people a prime place to advertise for their company.

Here they are trying to get Atlanta Braves fans to go out and buy Chick-Fil-A. They are targeting those fans particularly by having the cow hold a sign like a typical fan would during the game say "Du the chop eat the Chikin." The chop is what the crowd does during the game to help cheer for the Braves. Also the cow is wearing a Braves hat which makes the fans happy that the cow and therefore Chick-Fil-A cheering for the Braves.

With their advertising campaign being so unique, it really leaves a lasting impression by those who are at the ballpark and see the cow or those like me driving home from work.

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