This advertisement of Coke Zero is a Coke Zero can formed in the shape of the way a man wants to look. The V look is what many men wish they would look like and in order to get the body that a man wants, he knows he needs to eat and drink right. Usually pop is not part of the diet to get into the "beach body" or swimsuit form, but Coke Zero makes the claim in this advertisement that you can kick back and enjoy a coke even when trying to get into swimsuit form.
You can even see the droplets of water and the swimsuit on the can of Coke Zero to give the better visual of the Coke can being a beach body that just came out of the water. Some men feel that they can't drink pop at all when they are trying to diet to get into swimsuit form, Coke Zero says that you can drink pop when you are trying to get into swimsuit form. They say this because Coke Zero is a diet cola that has zero calories like the name infers. And appealing to men is important because Coke Zero can then try to expand their customer base. And according to a study found in the ADA Journal 20% of men have dieted, so by making an advertisement to influence the culture that men don't diet, they can expand their customer base.
This is smart advertising and after seeing this, it has made me want to go out and at least buy a 12 pack of Coke Zero.
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