My Brand of Golf

With all the different companies in the world it can be hard to select a brand that best matches you, but for me the selection was easy. Golf Galaxy is the brand that best matches me because it is a company dedicated to helping their customers and has a passion for golf.

I am huge fan of golf, I play the game 2-3 times a week, I regularly watch it on television, and like to keep up with the latest technology. Golf Galaxy lets me become more educated on the latest golf technology and even let's me test out clubs in their in-store driving range for free.

I am a lot like Golf Galaxy because at my job at a commodities trading firm, I have my own intern who I help become more educated in the commodities industry. This is much like how Golf Galaxy helps educate me in the world of golf every time I walk in there and through the emails I subscribe to through them.

Golf Galaxy just wants people to learn about the game whether you buy from them or not, which is how I feel about helping others like my intern. I don't get paid based on how he learns, but I want to help him learn the business.

I also believe in going above and beyond what is required of me. Golf Galaxy shares this trait in that they not only provide all the golf supplies that I could need, but they also allow me to test the equipment before buying it. They have in-store driving ranges to help the customer be sure they are making the right purchase. This is unlike many other stores that don't have in-store driving ranges and where once you use the club you cannot return it.

Golf Galaxy believes maintaining relationships. They give out rewards points for customers in their Advantage Club and with each purchase you gain advantage points. Like credit cards the more points you have, the better things you can buy with those advantage points.

I share this quality by making sure I stay connected to family and friends even though I'm off in a new city (Memphis) for the summer. I'm sure to call or text those closest to me at least once a week to maintain the relationship like Golf Galaxy tries to maintain their relationships with rewards points for returning customers.

Overall Golf Galaxy and I share many of the same qualities, and those can be hard to find when observing the countless number of company brands in the world.