Captain Morgan

I think we've all seen the Captain Morgan commercials. They have a genius marketing idea where they have people in the commercial do the Captain Morgan pose. It has become so popular that people are mimicking that pose in real life. These commercials have created a culture for those who admire the Captain Morgan commercials or those who enjoy drinking Captain Morgan.

Here is Brent Celek, an NFL player pulling off the signature Captain Morgan pose after scoring a touchdown.

This is a link to one of my favorite Captain Morgan commercials. In it is a guy who receives a call from his girlfriend when he is at a bar, he is supposed to be attending a wedding but faked sick to go out with the guys. She hears the noise in the background and thinks it is a bar, she is right, but she is tricked by all the people at the bar pretending to be different TV shows as her boyfriend scrolls through different channels.

The miracle of pulling this trick off is celebrated with Captain Morgan and strutting the Captain Morgan pose. And in the end there is the Captain Morgan logo with the Captain doing the pose and a question below it, "Got a little Captain in you?" This gets the viewer to question if they are cool enough to drink Captain Morgan.

Of course the brand is making it easy to say yes or for people to want to be as clever as those in the commercial, this thereby helps their brand image and increases their sales. The culture that Captain Morgan has created leads to more and more people wanting to be cool and clever like those in the Captain commercials.