Heineken

One of my favorite commercials of all time is this Heineken Walk In Fridge commercial. For those who haven't seen it, it is a couple hosting a party at their apartment that was recently renovated. The women in the commercial get very excited to see the brand new walk in closet, but their excitement doesn't even come close to the men's excitement when the men walk into a closet full of Heineken beer!

Speaking from the male's perspective I can absolutely agree with the excitement level for the men in the commercial versus the women. I would have about the same reaction to a closet full of cold beer as the men in the commercial oddly enough.

Not only would most men be very excited to see a closet full of beer, but the level of excitement that the beer is Heineken makes the target audience think that if they haven't bought some Heineken recently, they should. The very creative idea of comparing the levels of excitement for a male with a closet full of beer compared to a female with a closet of clothes helps bring greater attention to the product itself because people will want to talk about this crazy commercial they just saw.

The commercial is again very creative and very funny, making it one that people will enjoy watching over and over again. Clearly the target audience of the commercial is males in their 20's to 40's. And the commercial manages to draw at least a portion of the female crowd by simply including them in a large portion of the commercial. This is not seen in most beer commercials today unless the women are there for sex appeal.

This commercial was just one of the very many funny commercials during the Super Bowl a few years back and is one that can be enjoyed by all. Great advertising campaign by Heineken, which used the fame of this commercial to include a follow-up commercial.