RAGE

This is an ad for a video game called RAGE. The game has absolutely nothing to do with the person featured, Blake Griffin, who is an NBA star. RAGE is a shooting game where they are killing things in a post-apocalyptic world.

However, this is genius advertising by the company who created the video game RAGE because it gets people like me who would never even consider looking at a game like this and instantly become very interested because they are advertising with an NBA star.

Here you have the stereotypical people who would play and create the game staring at Blake Griffin climbing on the window. It helps create a funny atmosphere for the advertisement, but does not go too much into the game itself.

I see this advertisement as trying to gain an audience it normally wouldn't, but at the same time not getting the message out to their typical audience that would buy the game. Although I love this commercial, I get the feeling that the typical gamer wouldn't know enough about the game from it to go out and buy it.

If the idea was to expand the customer base for the video game, the creators of RAGE did an awesome job. However, the idea could be seen as a shameless way to include an NBA star in the commercial just because they managed to get him to sign on, this would then be a huge flop on the creators part.

But overall I have to say I love this advertisement. It is funny and it gets the word out on the video game.