Cars

Keeping with the car theme because I have spent so much of my time recently searching cars I found this Hyundai commercial below. The commercial is taking common stereotypes and showing how they are wrong through the entire commercial. For example they show a yellow rose and say "roses are red" and they show a woman boxer and say "girls are weak." They are taking these stereotypes and showing how very wrong they can be, in the end of the commercial they show the new Hyundai product being promoted and say that "luxury is for an elitist few."

This commercial is genius! Many commercials have said in the past that their cars are luxury but for a better price, Hyundai took the next step and really made you believe that their car is luxurious for a better price because of all of the qualifiers they used in their commercial. Taking all the examples of things that are stereotypically not possible and defying that in a calming state makes the viewer feel at peace and more luxurious just by the feel of the commercial. All those qualifiers really give peace of mind to the viewer and make them believe that Hyundai actually has created a vehicle that is luxurious but also affordable.

A commercial is supposed to be able to tell a story without audio, this commercial in fact does so. In particular at the beginning in the desert there is beautiful colorful plants, something most of us would have never expected. It defies possibility and that is what makes Hyundai, Hyundai.